Content Strategy Analysis: CSKT
The Confederated Salish and Kootenai Tribes (CSKT) is looking for proposals for a new and improved website that provides a better experience for Tribal members living on the Flathead Indian Reservation, researchers, and tourists. After analyzing their RPI, I created a content strategy report outlining what steps they can take to improve their online presence.…
Finding the Ethics in Native Advertising
As a journalist, ethics are everything. I have spent years learning the implications of not telling the truth and hiding sources. I’ve taken classes where we learn the in’s and out’s of what is acceptable and what is not. Ethics is the name of the game in the industry, but many news organizations have found…
The Elephant Sanctuary Content Report
The Elephant Sanctuary in Tennessee is a nonprofit organization focusing on helping retired elephants after their life in entertainment. They raise money to take care of these animals and spread awareness for the struggles the elephant population face. I analyzed all the content on their website to see what is done well and what could…
The Importance of Content Strategy
You want your business to reach new heights or your page to get more views. A content strategist can help. They’ll make a plan for your public content, all in an effort to draw more people in. But it’s not as simple as it may seem. Content strategy is a complicated art that takes time…
Content is King. Here’s my History.
Bill Gates once wrote an essay called “Content is King”. Even back in 1996, before most of the digital advancements we have today, he understood how meaningful content is. What is posted and what that content says about an individual or organization reflects on their success. We all view and post content everyday. I took…
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Katie Coen 