Category: ICM524
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Helping Limit Social Media Marketing Concerns
Here’s the scenario: I’m an online marketer relying on email marketing and social media. A prospective customer reaches out to hire me for her online consulting business, which is branded with her real name. Her one concern is about privacy issues on social media and the idea of using her own pictures and videos. To…
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Privacy Policy Deep Dive
Mobile apps have become an important part of technology and are used by billions of people everyday. They can focus on business transactions, entertainment, education, or communication, but networking-oriented apps are arguably the most popular among their targeted audience. Snapchat is a popular application that allows users to send images, videos, and chats back and…
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Finding Social Media Connections Through Link Explorers
Social media has become an important part of maintaining a successful business. Whether that business is an influencer or an organization, brands are constantly looking for ways to connect with other figures and possible partners. By using Moz Link Explorer, I was able to analyze a social media account to learn more about its potential.…
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Google Map: Journalism in Connecticut
Every state and area has its own local news source. Connecticut happens to have a wide variety of television stations, newspapers, and sports organizations. Each do unique work to share stories with their communities. This map created on Google Maps shows where each of the news outlets are headquartered in Connecticut. You can see there…
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Using Google Trends to Expand a Business
Opening a new business can bring a world of opportunities, but it’s not as easy as one, two, three. In order to be successful, extensive research must be done to decide where to start, who would be interested, and what those potential customers are looking for. Let’s say I was part of a team that…
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Twitter (X) Keyword Analysis
You can open up X, formally known as Twitter, and see millions of short messages posted by people across the world. X has long been known as a social media platform where users can converse and share posts they find relevant or interesting, but it can also be used professionally to gain and grow a…
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Using Metrics to Improve Social Media
We all use social media. We post pictures with friends and family, promote things we like and are passionate about, and interact with others. But social media isn’t all fun and games. Businesses use social media to build their brand and promote and sell their products. They hire professional social media managers and analysts to…
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The Basics of Social Media Analytics
Social media has taken the world by storm, creating a wave of trends and also starting new business opportunities. There are many industries that resulted from the rise of social media, one of them being social media analytics. Before you can understand what that is, you need to have a good understanding of social media…
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Social Media Post Analysis
If you open your phone, you may see a variety of social media platforms. These platforms have become a part of pop culture and are used by more people than ever. When you open your favorite social media app, do you ever pay attention to how many likes a post has or notice that one…
Katie Coen 