Katie Coen

The Importance of Content Strategy

You want your business to reach new heights or your page to get more views. A content strategist can help. They’ll make a plan for your public content, all in an effort to draw more people in. But it’s not as simple as it may seem. Content strategy is a complicated art that takes time…
Content is King. Here’s my History.

Bill Gates once wrote an essay called “Content is King”. Even back in 1996, before most of the digital advancements we have today, he understood how meaningful content is. What is posted and what that content says about an individual or organization reflects on their success. We all view and post content everyday. I took…
Fly Away: a Travel Site for you

Planning a trip and booking your flights, hotels, and rentals can be such a hassle. Fly Away is the one-stop shop for all your travel needs, as you explore the beautiful and historical cities of Europe. Their brand new website gives customers a clear vision of their future voyages and is easily accessible for everyone.…
Make Your Website Seen with SEO

Simply publishing a website gets you nowhere. In order to be successful online, you need views. Today, you get most of those views from people searching the web on platforms like Google. A simple search can bring you thousands of links right at your finger tips, but how do you get yours on the top…
Directing Traffic to Your Site

Launching a website is a lot of work, but it doesn’t go anywhere without people visiting. In order for a site to be successful, users need to know it exists, then bring them to the site, and keep them coming back. This is called driving traffic. It involves getting customers involved. This can be done…
Making the Image Fit

We all know accessing the web isn’t just done on a computer anymore. The internet is at our fingertips every second, 365 days a year. But when we visit websites on our phones or other mobile devices, they look a little different than the traditional layout. Since the masses started using the web on a…
Optimizing More Than the Image

Waiting too long for a web page to load turns users away. People are impatient, and with the advancements in technology available now, they will move on to a different site if they’re left waiting. To make sure this doesn’t happen, images and other large files on a page need to be adjusted for the…
HTML Semantics: Saying What it Means

When you think about coding, you probably think of gibberish words and phrases put together with carrots. Something like… <div> or <span> In reality, some of the coding behind your favorite websites is easier to understand than you think. It’s called HTML semantics. HTML semantics are elements of coding that say what they mean. There’s…
Deciding on a Coding Method

When you open up a website, either on your phone or on a computer, you see pictures and words all organized in a cohesive manner. You can click on menus and select posts to read or pages to visit. That doesn’t all just happen with a snap of a finger. Hours and hours of work…
A Website Makeover

First impressions matter. When someone clicks on a website for a business or organization they’d never seen before, they’re going to judge how the information is presented. That’s one of the reasons why it’s so important to have an online presence that reflects the vision for a company. Harper & Tucker one of my favorite…