Social media has become an important part of maintaining a successful business. Whether that business is an influencer or an organization, brands are constantly looking for ways to connect with other figures and possible partners. By using Moz Link Explorer, I was able to analyze a social media account to learn more about its potential.
I chose to look further into the link analysis for the Instagram account of the Boston Bruins. They are Boston’s professional ice hockey team in the NHL and have a large following on all their social media. It helped me find out how their account is linked to other websites and social media accounts.
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When looking at their Instagram page, you can see they have 1.6 million followers and post regularly. There are a combination of Instagram Reel videos and photos, all of which are engaging to their target audience. They clearly know what their fans want to see and continue to post relatable content.
Using Moz Link Explorer, I found most of their top inbound links, or links leading to their social media page, are from media outlets. They include articles about players and the team as a whole. This could be a great opportunity for collaborations with these media sites to reach a wider audience and promote the positive aspects of the team. An idea for a possible collaboration could be an exclusive interview with a player or exclusive behind the scenes team content.
For example, The Boston Globe extensively covers the Bruins and connects with their social media pages. The publication covers sports news in the Boston area. By collaborating with The Boston Globe, the Bruins could gain more exposure and reach a different demographic of sports fans. Providing the media organization with preferable content opportunities could uniquely benefit both parties.
Another potential connection for the Bruins Instagram could be a fan account. There are many well-known and popular fan pages for the team. Working with one of these accounts could create a deeper connection with the fan base, therefore translating into more loyal followers. These loyal followers would interact more with their social media while also buying merchandise and game tickets. All of these factors help the Bruins improve their social standing and financial situation.
By using applications like Moz Link Explorer to analyze the Boston Bruins social media page connections, we can help identify potential influencers and partners that could help benefit the team in their marketing efforts. Collaborating with these accounts could help bring more awareness to their online campaigns and connect with fans in a personal way.
No matter the social media account or business, using connections online can be a very valuable tool for organizations looking to expand their engagement with their audience. By analyzing links connected to an Instagram account, like the Boston Bruins, it is easy to identify possible partners that could benefit both parties.
Katie Coen 
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