The Elephant Sanctuary in Tennessee is a nonprofit organization focusing on helping retired elephants after their life in entertainment. They raise money to take care of these animals and spread awareness for the struggles the elephant population face.
I analyzed all the content on their website to see what is done well and what could be changed. The research explores the audience of the website, SEO analytics, accessibility, writing, content, and architecture.
Overall, most aspects are executed professionally and the content directly relates to the organization’s goal.
Positive Aspects:
- Professional images and videos
- Live feeds
- Appropriate writing
- Strong social media presence
- Mobile-friendly
- Easy navigation
There are also parts of the website that need some work. These changes could be implemented in the future to help improve accessibility and navigation.
Negative Aspects:
- Missing alt tags and attributes limited accessibility
- One meta description used for every page on the site
- No search function
These points are all explained in depth in my content analysis report. It can be found here:
Katie Coen 
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