When writing an article or piece of work you want someone to read, marketing is extremely important. The most popular way to do this is through social media. Each platform has their own unique qualities that people use to market their ideas. I created some sample posts to tease my latest article entitled “Traveling the World: Why it’s Good for You”.
Instagram posts focused on marketing are meant to be personal because users follow someone they want to see more of. They don’t want to see stock images or graphs. For this personable social media platform, nothing should be overly produced. Keep it casual. Conversational and authentic captions also draw a viewer in. In my example, I am hoping to target an audience of people who are in the 20’s or with careers who have the means and motivation to travel. I appealed to them with a personal photo that shows me and my traveling experiences. This gives me credibility and shows I know what I’m talking about while sharing simple content that will bring a reader to take the next step and read the article.
Twitter is meant for concise messages that give the reader a jist of the point within just a few seconds. Tweets should be written in a conversational tone with hashtags and emojis to draw a reader in. Hashtags don’t only bring more traffic to your tweet, but they are eye-catching and encourage people to follow along on a thread. In my mock tweet, I included a short blurb about my article with a picture focused on traveling. I chose this image because it is simple but still engaging to look at. I also added a hashtag and an emoji to bring a fun element to the post. This hashtag will appeal to an audience of people who may be struggling and want some relief, which traveling can give them.
LinkedIn is used by more professionals and is a resource for people looking for a job or updating others on their employment. These are the types of people who should be targeted in a post for this platform. LinkedIn posts should use eye-catching graphics with few words. This creates easy to read content that will appeal to those who are busy working. Showing a brand personality is also important, as it draws people into your product and will encourage them to continue to read more posts. My post is targeted at those with careers who are feeling overwhelmed and want to feel more refreshed. They are the ones who would be using this platform and would engage more in a post like this then a conversational tweet. The image I used is very relaxing to look at and a graphic would not make sense with my topic.
Sources
Best practices for facebook and Instagram. Best Practices for Facebook and Instagram | Meta for Media. (n.d.). Retrieved March 5, 2023, from https://www.facebook.com/formedia/blog/best-practices-for-facebook-and-instagram
Brinkley, K. (n.d.). Posting on linkedin – best practices for 2022. LinkedIn. Retrieved March 5, 2023, from https://www.linkedin.com/pulse/posting-linkedin-best-practices-2022-katie-brinkley/?trk=pulse-article_more-articles_related-content-card
Twitter. (n.d.). Organic best practices. Twitter. Retrieved March 5, 2023, from https://business.twitter.com/en/basics/organic-best-practices.html
Katie Coen 
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